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Error 30795: fixing a brand EIN or legal name mismatch

Last checked against official sources: October 30, 2026. Carrier rules change, so check the source links before you resubmit.

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What it means

Twilio's 30795 is a brand registration failure, not a campaign one: the tax ID data didn't match. The registry checks the legal business name and EIN you entered against IRS records, and they have to agree almost character for character. Until the brand passes, no campaign can be approved.

Why it usually happens

The name entered is your brand or DBA name rather than the legal name the IRS has on file.
"LLC", "Inc." or punctuation was dropped or added.
A digit in the EIN was mistyped.
A personal SSN was entered where an EIN belongs.
The EIN is very new and hasn't reached the databases the registry checks yet.

How to fix it

Find your IRS paperwork: the EIN confirmation letter (CP 575) or a 147C verification letter. Tax forms you fill in yourself are not a reliable source.
Copy the legal name exactly as the letter shows it, including the entity ending.
Double-check the EIN digits and the business address.
Update the business profile in your Twilio or HighLevel console, then resubmit the brand.
If the EIN is brand new, waiting for it to propagate may be the fix. Contact support about manual review if you have IRS documents that prove the match.
Leave your DBA for the brand name field where the form allows a separate display name.

Questions and answers

Is 30795 a campaign problem?

No, it's on the brand. Fixing your campaign text won't help until the brand passes.

Can a sole proprietor without an EIN register?

There's a separate sole proprietor brand type with its own limits. Don't enter an SSN as if it were an EIN.

How many times can I resubmit a brand?

Providers limit free brand resubmissions, so check the details carefully before you resubmit.

Where can I get a 147C letter?

The IRS issues it on request to the business. It's free.

Next step

Run your rejection text through the free checker to confirm nothing else was flagged. If you'd rather not rewrite the fields yourself, our approval packets cover the description, samples, opt-in wording and policy text. Carriers make the final call, so we can't promise approval, but we revise free until it goes through.

Sources

TextApproved is independent and not affiliated with Twilio, HighLevel or any carrier. This guide is not legal advice.

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