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Error 30893: sample messages that match your use case

Last checked against official sources: October 30, 2026. Carrier rules change, so check the source links before you resubmit.

What it means

Twilio titles 30893 "Inconsistency between Sample Message and Use-case." Reviewers compare your sample texts with the use case you picked and the description you wrote. If the samples look like a different kind of messaging, or are too thin to judge, the campaign is sent back.

Why it usually happens

• Only one sample was entered, or the samples are placeholders like "test message."
• You chose a use case such as account notifications, but the samples are promotions (or the other way round).
• None of the samples mention your business name.
• No sample shows how to opt out.
• Variables are written as real data or left unexplained instead of being shown in [brackets].

How to fix it

1. Write two to five samples that look like the texts you'll really send.
2. Match them to the use case. Marketing samples belong in a marketing or mixed campaign; reminders belong in a notification-style one.
3. Start at least one sample with your brand name and end it with an opt-out line such as "Reply STOP to opt out."
4. Mark changing details with brackets, like [first name] or [date].
5. Use your own domain for links. Generic public link shorteners trigger a separate rejection (30892).
6. Re-read the campaign description so it describes the same messages the samples show.
7. Edit and resubmit the rejected campaign rather than deleting it. A brand-new campaign means a new vetting fee and a fresh wait.

Example samples (made-up business, customer care use case)

Northgate Plumbing: Hi [first name], your technician [tech name] is on the way and should arrive around [time]. Reply STOP to opt out.

Northgate Plumbing: Your repair on [date] is complete. Questions about the invoice? Reply HELP or call [phone].

Northgate Plumbing: Reminder - your annual water heater check is due [month]. Book at northgateplumbing.example/book

Northgate Plumbing is fictional. Write samples about your real messages.

Questions and answers

Next step

Run your rejection text through the free checker to confirm nothing else was flagged. If you'd rather not rewrite the fields yourself, our approval packets cover the description, samples, opt-in wording and policy text. Carriers make the final call, so we can't promise approval, but we revise free until it goes through.

Sources

• Twilio: Error 30893
• Twilio: Gather the required business information
• Twilio Help Center: A2P 10DLC campaign registration rejected

TextApproved is independent and not affiliated with Twilio, HighLevel or any carrier. This guide is not legal advice.